PORTLAND PRESS HERALD • April 25, 2024
According to a report from the state Office of Tourism released Thursday, Maine had 15.3 million visitors last year, a 0.6% decline from 2022, but the number of visitor days increased 3.9% with the average length of stay being 4.8 nights, a 6.7% jump over 2022. Travel to the state during the shoulder seasons accounted for 44% of the visitors, up 3.4 percentage points from 2022. Tourism spending in 2023 totaled $9.1 billion, a 4.9% increase fueled by a 5.3% increase in spending per visitor per trip. Those travelers generated a $16.4 billion impact to Maine’s economy.