PORTLAND PRESS HERALD • December 17, 2024
Maine employees are retiring en masse and their shoes need to be filled by younger workers. To deal with the labor shortage, businesses should use the state's excellent work-life balance as a selling point to recruit more working-age people from other states and countries, in addition to retaining young workers who are born here. There is a golden branding opportunity for Maine’s businesses on two fronts. The first is employer branding, whereby Maine companies make the case for employees to come to them – from their mission statement to pay, benefits and perks. The second is branding Maine itself, explaining why the Maine way of life is the best livelihood for Gen Zers and millennials. In Maine, our proximity to natural wonder is one of a kind, so employees have unique opportunities to unplug outside of work. ~ Nancy Marshall, Marshall Communications