BLOOMBERG • July 31, 2023
Asset prices are supposed to reflect risk, but the coastal real estate market has been challenging that notion for years. Not only is the threat of rising seas not “priced in,” but many of the most vulnerable markets in the country are also among the frothiest. Logically, buyers must either lack information about the climate threat or they’re intentionally choosing to disregard it, perhaps under the influence of climate change-denying politicians. New research shows, the best way forward is to get specific actionable information into the hands of every would-be home buyer – leveling the playing field and helping nudge property demand toward less disaster-prone areas.