PORTLAND PRESS HERALD • April 21, 2023
The business of making the planet greener through music is booming right now. It’s partly because people have been eager to see concerts after the pandemic shut tours down for a year or more. And more people than ever seem to want to do something to help environmental causes and projects. This has been great news for Adam Gardner and Lauren Sullivan of Cape Elizabeth, who founded the nonprofit organization Reverb in 2004 to make concert tours more environmentally friendly and to raise money and climate awareness. Since it started, Reverb has raised more than $13 million for environmental groups and projects.