MAINE SUNDAY TELEGRAM • November 12, 2023
The world is burning, and while climate scientists and advocates are sounding the alarm, others remain cool and quiet, even those who may hold the keys to our salvation. More businesses are talking about climate change in board rooms across America, but others are “greenhushing” – a practice by which companies keep their corporate mouths shut about their environmental goals and actions out of fear of public backlash. Greenhushing is the opposite of “greenwashing” companies that hype and spin sustainable credentials that they don’t have or cannot achieve, often to con consumers into buying their products or services. With the potential economic wealth in “going all sustainable” on the Earth, let’s start the next “Greenrush” in Maine: reducing market barriers, lowering costs and maximizing cleantech deployment as quickly as possible. ~ Jeff Marks, ClimateWork Maine