NEW YORK TIMES • October 28, 2023
It was another busy day for the crew of the Rest-Ashoar, a lobster fishing boat that works the waters off the rocky coast of Winter Harbor, Maine. The captain, Jacob Knowles, had gotten up at 3 a.m. on a brisk October morning and took his vessel 10 miles into the ocean. Over the past two years, Mr. Knowles, 30, has amassed a large audience on social media by sharing snippets of his workday with his 2.5 million followers on TikTok and nearly 400,000 followers on Instagram. Mr. Knowles is one of several people in what are considered blue-collar jobs who use social media to offer a window into their lives. Their videos resemble a social media version of “Dirty Jobs,” the long-running show on the Discovery Channel. In some cases, as with Mr. Knowles, these hard-working influencers have signed sponsorship deals with brands, giving them an additional source of income.