MAINE MONITOR • January 2, 2022
Maine is fast becoming a hub for clean energy, but its marketing remains muddy. Consumers are confused by new offerings and justifiably wary. Fossil fuel companies have spent billions of dollars lying to the American public about global warming, causing irreparable harm. Maine’s dominant electric utility, Central Maine Power, has through deception and ineptitude lost public trust. Year after year, it is the nation’s lowest-ranked utility on consumer satisfaction surveys. Marketing of renewable power, therefore, should be squeaky clean, offering the transparency and accountability that is all too rare in the energy sector. The state must do more to stop misleading claims — including its own.