THE COUNTER • March 11, 2021
Sara Rademaker is fighting to carve out a transparent, sustainable sliver of the crime-ridden global eel aquaculture market that is worth billions of dollars. By raising only legally caught elvers to maturity in her eel business’ headquarters in rural Maine, Rademaker is betting that transparency and traceability will win market share—and all the better if she casts light on this deeply secretive and often infuriatingly complex industry.