BANGOR DAILY NEWS • July 22, 2020
The Maine Office of Tourism revealed details Wednesday of a $2 million advertising campaign aimed at attracting tourists by highlighting the state’s low coronavirus case count to help offset heavy losses incurred by hospitality businesses amid pandemic restrictions. The campaign includes television, radio and social media ads that cast Maine as a place where visitors can social distance in scenic locations that are safe. It currently focuses on Mainers traveling within the state and tourists from the five states that are exempt from testing and 14-day quarantines: Vermont, New Hampshire, New York, New Jersey and Connecticut.