FORTUNE • April 20, 2020
Long before this spring’s epic oil-price crash, the energy sector was struggling with a longer-term existential threat. Gone were the good old days, when oil consumption grew inexorably and the nations and corporations that controlled the most juice minted the juiciest profits. A scary new world had arrived, one in which oil demand was projected to peak in the next couple of decades even as external pressure surged—not just from environmental activists and regulators, but also from central banks and hedge funds—for Big Oil to diversify into lower-carbon energy sources. That pressure already had begun to reshape the industry’s business strategy. Today’s energy-market carnage shows every sign of intensifying that low-carbon shift.