Maine launching seafood brand to reel in pandemic-stranded home cooks

PORTLAND PRESS HERALD • December 9, 2020

The state is launching a $1 million branding program Wednesday to market Maine seafood to the pandemic-era home cook. Bankrolled by federal COVID-19 relief funds, the new “Maine Knows Seafood” program will feature recipes and how-to guides, a directory of local seafood retailers and stories about the people who grow, catch and harvest Maine’s seafood. Funding will come from Maine’s $20 million share of the $300 million CARES Act relief fund for the U.S. seafood sector.