BANGOR DAILY NEWS • December 28, 2020
When you decide to purchase a farm, perhaps the last thing on your mind is what you are going to name it. A farm name is important, though, not only to effectively run a farm business, but for helping your farm stand out. “Your farm name is your first step in your branding of your products in order to distinguish them from those of your competitors,” said Tom Roberts, owner of Snakeroot Organic Farm in Pittsfield. Finding the right name for your farm helps to infuse it with a little bit of your own personality and personal story. Plus, it can be an effective marketing tool.